Nutrient Rich Stronger Hair^ Helps prevent damage got colored and permed hair.+ Pro-V Blends with Liquid crystal and Keratin Damage Blockers++ Shampoo System - Improve hair's retention of natural vital proteins with every wash - Create a new protective layer around every strand of hair - resist loss of colors and perms with each wash - Fresh colors and perms now last longer+++ ^from styling impact, system usage vs. P&G non-conditioning shampoo +damage mainly due to hair breakage and split ends ++refers to Trisodium Ethylenediamine Disuccinate +++vs. P&G non-conditioning shampoo
Massage onto wet scalp and hair gently. Rinse off thoroughly.
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